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Chief Marketing Officer, Esports Performance Brand

1 month ago

London, Greater London, United Kingdom Fnatic Group Full time

Fnatic Group is seeking an experienced Senior Director, Product Marketing to lead our product marketing efforts and drive business growth.

About Us

We are a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.

Job Description

This role will be responsible for developing and executing marketing strategies for Fnatic's owned and partner physical and digital products. The ideal candidate will have a strong understanding of youth culture and trends in media consumption, as well as solid marketing fundamentals and experience working with marketing/creative teams to deliver feature-led campaigns.

Key Responsibilities:
  • Develop and execute marketing strategies for Fnatic's owned and partner physical and digital products.
  • Oversee end-to-end product/feature launches, coordinating inputs from product development, Sales, Partnerships and Content & Social.
  • Lead the ideation, planning and execution of campaigns that integrate Fnatic and partner products seamlessly, ensuring alignment with Fnatic and partner objectives.
  • Identify, negotiate and manage partnerships with key collaboration opportunities.
Requirements:
  • A track-record of memorable marketing activations for a consumer brand.
  • An understanding of youth culture and trends in media consumption.
  • Solid marketing fundamentals and experience working with marketing/creative teams to deliver feature-led campaigns.
  • An innovative mindset but one that is always driven by data and insights.
What We Offer:
  • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business.
  • A hybrid onsite/remote work policy.
  • Private medical insurance (Vitality).
  • Employee Assistance Programme (Health Assured).

£65,000 - £80,000 per annum, depending on experience.