Senior Media Planning Expert

2 days ago


Leeds, Leeds, United Kingdom Jaywing Full time
Job Description
  • Media Strategy Development: Develop and implement comprehensive media strategies that align with business goals and target audience. Leverage extensive experience to focus on existing and evolving digital paid channels.
  • Digital Channel Expertise: Demonstrate a deep understanding of the latest trends, technologies, and best practices in digital media. Stay abreast of industry changes and continuously identify new opportunities for growth and engagement in the digital landscape.
  • Media Planning: Create detailed and data-driven media plans that optimise budget allocation across various digital platforms at a top-line level for activation by the paid media delivery team.

The successful candidate will have a strong analytical skillset, with the ability to translate data into actionable insights. Proficiency in using media planning tools and analytics platforms such as Nielsen Ad Intel, Google Analytics, and TGI/YouGov is essential.



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