Digital Content Strategist

3 weeks ago

London, Greater London, United Kingdom The Telegraph Full time

The Telegraph is seeking a skilled SEO Manager to lead organic growth strategies for its commerce team. This role requires a talented self-starter who understands search engines and publishers' roles in the user journey of online shoppers.

Reporting into the Head of Evergreen SEO, you will collaborate with the wider SEO team to manage long-life content strategy for affiliate-driven content, working closely with writers and sub-editors on best practice guidelines, identifying new opportunities, and reporting on channel performance.

Our evergreen commercial content can be found within Telegraph Recommended and its associated guides, which are highly trusted by our audience to recommend purchases. The quality and frequent updates have delivered increased trust and revenue.

We aim to invest and develop Telegraph Recommended into a major channel over the next few years, requiring an experienced SEO Manager to support this goal.

Key Responsibilities:
  • Project manage evergreen content strategies: planning, briefing, and optimising content for verticals.
  • Manage and improve a small team of SEOs, actively developing their skills to achieve personal and business objectives.
  • Analyse content performance across Recommended and other categories – continually optimising performance.
  • Set up and manage monthly reports for senior team members.
  • Collaborate with writing teams, providing SEO advice, training sessions, options, and optimisations.
  • Work with technical SEO teams to create product improvements from a technical perspective.
  • Drive decisions based on top-funnel KPIs, understanding the impact of commercial choices.
  • Stay updated on SEO developments (and news SEO), attending events, and staying ahead of the search engine ecosystem.
  • Plan events, perform keyword research, and work with the news SEO team to drive traffic and support relevant areas.
Requirements:
  • Excellent project management skills.
  • A thorough understanding of Google, Google Discover, and SEO principles.
  • Experience managing SEO projects from start to finish.
  • Data-driven analytical approach to surfacing opportunities, trending topics, and delivering actionable insights.
  • Able to build relationships across the business.
  • Experience delivering strategic presentations to senior stakeholders.
  • Familiarity with industry-leading tools (GSC, Screaming Frog, ahrefs, SemRush).
  • Numerate and fluent in aggregating campaign performance metrics.
  • Experience with affiliate marketing.
  • Background in editorial or newsroom environments (desirable).
  • Proficiency in Adobe Analytics, Pi-data metrics, and/or Lumar (desirable).
  • Good understanding of technical SEO (desirable).
  • Line management experience (desirable).
Estimated Salary:

£60,000 - £80,000 per annum

Benefits:

The Telegraph offers a dynamic, fast-paced environment that rewards employees with a suite of benefits contributing to lifestyle choices and leisure activities. These include dynamic working opportunities, medical cover, parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), life assurance, and season ticket loans.

You'll also have access to various training and development opportunities through The Academy, covering personal and professional skills development.

Equality and Inclusion:

The Telegraph fosters a diverse and inclusive workplace, committed to building a team reflecting a wide range of skills, perspectives, and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds.

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