Digital Marketing Lead

2 days ago


Preston, Lancashire, United Kingdom MacGregor Black Full time

Job Title: Digital Marketing Lead

About the Role:

We are seeking a highly skilled Digital Marketing Lead to join our team at MacGregor Black in Cumbria. As a key member of our marketing department, you will be responsible for managing customer-specific marketing activities, branded communications, and product launches.

Key Responsibilities:

  • Develop and implement brand communication strategies that align with our company's goals and vision.
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Manage onsite content and wider presentation across the website, ensuring timely updates of commercial interfaces and regular updates of rich content.

Requirements:

  • Proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong project management skills with a proven track record of leading successful product launches.
  • Proficiency with CRM, analytics, and marketing automation tools.

Salary: £50,000 - £60,000 per annum



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