Brand and Marketing Leader

5 days ago


Kingston upon Thames, Greater London, United Kingdom ENGINEERINGUK Full time
Job Overview

This role involves delivering great shopper marketing that drives sales. It supports the development of brilliant brand experiences through the shopper journey to the point of purchase.

Responsibilities
  • Apply Category Shopper Insight: Translate shopper insight into actionable plans for the brand building team, using existing data from CMI and generating new insights as needed.
  • Develop and Execute Shopper Marketing Programmes: Work with the shopper marketing manager and brand teams to align priorities and identify opportunities for shopper activation.
  • Drive Shopper Marketing ROI: Plan and evaluate category shopper marketing programmes, drawing on previous insights to improve efficiency and effectiveness.
  • Shopper Marketing Strategy: Develop strategic shopper marketing options that drive business results.
Requirements

The ideal candidate will have a deep understanding of shoppers and customers, as well as experience in developing and executing shopper marketing programmes. They should be able to work effectively with cross-functional teams and possess strong analytical and problem-solving skills.

Estimated Salary: £55,000 - £65,000 per annum (depending on location and experience).



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