Business Insights and Partnership Development Manager

3 weeks ago


Nottingham, Nottingham, United Kingdom Nottingham Forest Full time

Role Overview:

Nottingham Forest Football Club is seeking a highly skilled Business Insights and Partnership Development Manager to join their Partnerships Department.

As a key member of the team, you will provide a wide range of research and insights to monitor the impact and delivery of contractual rights, whilst also conducting bespoke studies and gathering market intelligence in relation to the continued commercial growth of the team through new business and partnerships.

The successful candidate will have 3+ years' experience working in a relevant or equivalent role researching and advising across industries such as sports, media and technology.

Key Responsibilities:

  • Maintain databases of key data including audiences, values, and exposure, social media and consumer research to inform sales teams.
  • Help manage the delivery of high-quality data and research to support partnership delivery and partnership sales development.
  • Run research and analytics cross functionally with the Marketing Department to develop materials and provide compelling insights and narratives.
  • Provide media value analysis to support the development of Partnerships rights packages.
  • Provide audience analysis of fans in key markets to support benchmarking against other leading sports properties and the broader entertainment industry.
  • Support the team on strategic and ad hoc insights projects including the collation of holistic insights, identifying trends, gaps, and new opportunities.
  • Assist with the development and implementation of processes to measure and evaluate Partner campaigns and ad-hoc programmes.
  • Implement and maintain the process of tracking data across the Partner portfolio to deliver reports relating to the team's delivery on sponsorship KPI's.
  • Capture results of team activations and create case studies capturing marketing and partnerships activity across races and events.
  • Responsible for regular and ad hoc Partner reporting.
  • Be a gatekeeper and owner of external and internal data analytics tools, ensuring all internal and ad hoc partner analytics requests can be promptly fulfilled.
  • Design research questionnaires, qualitative and quantitative research studies to collect data that will help answer the team's business questions.

Skills, Experience and Knowledge:

  • 3+ years' experience working in a relevant or equivalent role researching and advising across industries such as sports, media and technology.
  • Competent working with big data sets with the ability to interpret data and make actionable recommendations.
  • Have a structured and analytical approach, allowing you to apply frameworks to simplify and solve complex business problems.
  • Excellent time management skills enabling you to prioritise and manage multiple projects.
  • Strong willingness to learn, and adapt to different working styles, fostering an inclusive work culture.
  • Excellent experience with MS Excel with the ability to conduct data analysis and construct well-structured data models.

Our Commitment to Equality, Diversity & Inclusion:

Nottingham Forest Football Club is an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital/civil partnership status, pregnancy/maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic.



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