Marketing Campaign Manager
14 hours ago
We are a widely respected leading provider of at your own pace self-guided walking cycling and other activity holidays across Europe.
This is an exciting time to take on a role with us as we are benefiting from long-term investment to achieve ambitious growth targets deliver digital transformation projects and retain our place as market leader in the self-guided walking holiday market.
We recognise and celebrate that every employee is an individual. Our commitment to a diverse and inclusive workplace is reflected in the range of benefits we offer, with some of the key highlights being:
- Enjoy 50% discount on holidays across all our brands for you and your family or friends.
- Additional annual leave when you choose to swap a plane for a train.
- Career pathing and continuous development opportunities.
- Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world.
- 2 volunteer days each year to give back to what is important to you.
We are looking for a skilled Digital Marketing Specialist to join our team and help us achieve our goals. If you are a creative thinker who can express the brand through different channels and think outside the box to invent new ideas, we want to hear from you
**Responsibilities**
- Develop and execute a comprehensive digital marketing strategy to drive targeted traffic and conversions.
- Manage and optimise paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Collaborate with cross-functional teams to design and implement integrated marketing strategies.
- Analyse data to identify trends and adjust strategies to maximise return on investment and achieve growth objectives.
**Requirements**
- Experience in a similar digital marketing role.
- Experience in planning, executing, and optimising paid advertising campaigns.
- Indepth knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills, with the ability to interpret data and draw actionable insights.
- Experience working with CRMs for building marketing campaigns, audience segments, and analysis.
- Excellent presentation skills and copywriting ability to produce engaging content across various channels.
**Benefits**
- Enjoy 50% discount on holidays across all our brands for you and your family or friends.
- Additional annual leave when you choose to swap a plane for a train.
- Career pathing and continuous development opportunities.
- Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world.
- 2 volunteer days each year to give back to what is important to you.
**Salary:** £45,000 - £60,000 per annum, depending on experience.
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