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Partner Marketing Manager

1 month ago

London, Greater London, United Kingdom FNATIC Full time

About the Role

We are seeking a skilled Partner Marketing Manager to join our team at Fnatic, a global esports performance brand. As a Partner Marketing Manager, you will play a key role in creating and executing integrated marketing campaigns that bring the Fnatic brand and that of our partners to life.

Key Responsibilities

  • Ideate, plan, and project manage partner marketing activations, ensuring campaigns deliver on our brand promise and the goals of our partners.
  • Build a deep understanding of our partner brands, working closely with the relevant Partner Success Manager to create moments that feel organic to Fnatic and the partner.
  • Understand fully the platforms available within Fnatic to activate marketing campaigns and leverage them to execute tailor-made campaign roll-outs.
  • Provide clear briefs to Fnatic's Content/Studios function for creation of campaign assets and their distribution.
  • Work closely with marketing colleagues on campaign execution, storytelling, and audience targeting to deliver optimal impact.
  • Support delivery of activations, ensuring marketing plans are followed to maximise campaign engagement.
  • Drive growth of our partner relationships by proposing upsell ideas/opportunities outside of existing contractual deliverables.
  • Regularly communicate progress to the Partner Success team on key tasks, mission-critical updates, as well as potential obstacles you might be encountering.
  • Conduct brand and market research, and seek to understand fan sentiment and trends.
  • Be data-led, leading on campaign performance monitoring and post-analysis, and ensure learnings are reflected in future planning.
  • Support B2B event planning and execution as required, and represent the Fnatic brand in person.
  • Utilise your knowledge of Fnatic and the industry to contribute to new business pitch ideation sessions.
  • Accurately forecast marketing costs, owning campaign ROI reporting and spend management.
  • Lead ad-hoc marketing projects as defined by your manager.

Requirements

  • Track record of memorable marketing activations for a youth-focused brand.
  • Knack for understanding motivations of partner brands and supporting intuition with data that resonates.
  • An innovative and creative mindset, with a healthy respect for data and insights.
  • Comfort in things moving fast, and making things happen.
  • Experience in executing marketing activity in multiple international markets.
  • Knowledge of marketing best-practice and regulations.
  • Understanding of youth culture and trends in media consumption.
  • Resourceful mindset and ability to do a lot with a little when necessary.
  • Excellent written and verbal communication in English, other languages desirable.

About Us

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms. Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better. Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.