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Digital Marketing Strategist for E-Commerce Growth

1 month ago

Bristol, Bristol, United Kingdom The Conqueror Challenges Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at The Conqueror Challenges. As a key member of our Paid Media team, you will be responsible for developing and implementing paid advertising campaigns across various digital platforms to drive growth and maximise ROI.

About Us:

The Conqueror Challenges is a rapidly growing startup that has gathered a powerful community of over 1 million people globally. Our mission is to help people build and sustain healthy habits in an enjoyable way through our digital and physical products. We have a strong focus on Paid Media, which has enabled us to scale rapidly and become one of the fastest-growing startups in the world.

Key Responsibilities:

  • Campaign Management: Develop and implement paid ads campaigns across various digital platforms to achieve business objectives.
  • Strategy Development: Define account strategies for each asset and create and execute paid media strategies that drive growth and maximise ROI.
  • Ad Production: Work closely with the creative team to produce ads and copy for your campaigns.
  • Performance Analysis: Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
  • Team Collaboration: Work closely with the creative, analytics, and product teams to ensure cohesive and effective marketing strategies.
  • Budget Allocation: Manage and allocate advertising budgets effectively to maximise performance.
  • Reporting: Prepare and present detailed performance reports to senior management.

Requirements:

  • Digital Paid Media Experience: 5+ years of tactical and strategic experience in Digital Paid Media, utilising various digital ad platforms such as Google Ads, Meta Ads, TikTok Ads, DV360/TD/Xandr, Twitter Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Taboola/Outbrain.
  • B2C Ecommerce Campaign Success: Proven track record of running Direct Response ad campaigns for B2C e-commerce brands, achieving measurable and impactful results.
  • Budget Management: Demonstrated experience managing advertising budgets of $7m+ per year for successful campaigns.
  • Analytical Skills: Strong analytical and quantitative skills, with a deep understanding of online marketing metrics and marketing attribution models (MTA, MMM).
  • Testing & Experimentation: Experience conducting A/B testing and Lift Studies.
  • Communication: Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and the ability to communicate complex ideas clearly and concisely.
  • Project Management: Strong organisational and project management capabilities, allowing for effective task prioritisation, meeting deadlines, and successfully managing multiple projects simultaneously.

Preferred Qualifications:

  • Awareness Campaigns: Experience with awareness/consideration ad campaigns to generate brand awareness and drive customer consideration.
  • Creative Direction: Involvement in creative direction or design, providing insights on the visual and creative elements of ad campaigns.
  • Experience in web Conversion Rate Optimization (CRO) to enhance website performance and user experience, user experience, and customer conversion rates.
  • Amazon Ad Platform: Familiarity with the Amazon Ad Platform.

Salary: $120,000 - $180,000 per annum, depending on experience and qualifications.