Marketing Strategist

We are seeking a highly motivated and innovative Marketing Strategist to join our team at Kingspan Group. The successful candidate will be responsible for creating and executing marketing initiatives across UK, Ireland, and Europe.

The ideal candidate will have a technical background and be able to work autonomously, managing marketing initiatives from conception to completion.

Key Responsibilities:

Strategy Execution: Implement the company's strategic marketing plans, working closely with sales, technical, and compliance teams to drive business growth.

Collateral Creation: Develop and create brochures, datasheets, and other technical marketing materials to effectively communicate product features and benefits to customers and stakeholders.

Content Creation: Coordinate and facilitate educational presentations on technical topics, contribute to and manage social media channels, and develop strategies to increase engagement and awareness.

Website Management: Update and maintain the company websites to ensure all content is current, accurate, and effectively optimised for search engines.

Market Research & Competitive Analysis: Conduct research on market trends, competitor products, and customer needs to inform marketing strategies and initiatives.

Marketing Campaign Management: Manage marketing initiatives and campaigns, including liaising with external marketing agencies.

Performance Reporting: Track, analyse, and report on marketing performance metrics to identify areas of improvement and ensure marketing objectives are being met.

Requirements:

• A degree in marketing, business, or a related field or a technical degree with marketing training.
• Full driving licence
• Ability to travel within the UK / Europe
• Experience of working in marketing of building products or a related technical field.
• A working knowledge of the key concepts of digital marketing and the main channels, techniques, measurement, and analytics tools
• Proficiency in English.
• Familiarity with marketing software and platforms, such as CRM tools, CMS tools, data analytics, SEO/SEM, and social media platforms.
• Ability to understand technical concepts and translate to easy to understand marketing content
• Strong experience of working with various IT programs e.g. MS PowerPoint, Word, Excel, Outlook, etc.
• Excellent copywriting, oral, and written communication skills
• Ability to work collaboratively in a team and also independently.
• Excellent judgment and creative problem-solving skills.
• Ability to manage multiple projects and deadlines simultaneously. Self-motivated with an ability to thrive under pressure.
• Market-focused, with the ability to influence and engage with peers and build effective relationships
• Committed to continuous self-development and learning within the marketing field

Desirable Skills:

• Previous experience in the insulation or construction industry would be a plus.
• Fluency in French/Dutch an advantage but not essential.
• Possessing design skills (such as Canva) and video editing skills is highly desirable.