Digital Insight Analyst

3 days ago


Leeds, Leeds, United Kingdom Jet2 Limited Full time

As a Digital Insight Analyst at Jet2 Limited, you'll play a pivotal role in driving business decisions with data-driven insights. With a strong focus on web analytics, you'll develop a deep understanding of customer behavior and market trends.

Job Description

The ideal candidate will have a technical background in web analytics tools such as Google Analytics and SQL. You'll be responsible for setting up, reporting, and evaluating marketing performance, traffic analysis, conversion analysis, customer behavior analysis, and competitor analysis.

In collaboration with the wider Marketing team, you'll support the development and delivery of marketing plans across all digital channels. Your expertise will be essential in improving the customer experience and driving goal conversion.

You'll work closely with the CRO and UX teams to identify areas for improvement and implement changes that enhance the overall user experience.

Required Skills and Qualifications
  • Technical understanding of web analytics tools such as Google Analytics and SQL
  • Strong analytical skills with attention to detail
  • Excellent communication and problem-solving skills
Benefits
  • Hybrid working arrangement (two days per week in the office)
  • Access to a wide range of benefits, including colleague discounts on Jet2 holidays and flights

Estimated salary: £35,000 - £50,000 per annum based on location and experience.



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