Digital Marketing Strategist
4 weeks ago
Job Type: Full-time
Location: Hybrid - London - 4X a week
About the Role:
We are seeking a highly skilled Digital Marketing and Branding Strategist to join our team. As a key member of our Digital Analytics function, you will report directly to the Head of Experimentation. Your primary focus will be on experimentation in a Digital Marketing context, with a strong emphasis on incrementality testing to review the ROI on billions spent in marketing.
Key Responsibilities:
- Develop and implement digital marketing strategies to drive business growth and improve brand awareness.
- Conduct incrementality testing to measure the impact of marketing campaigns on sales and revenue.
- Collaborate with cross-functional teams to identify areas for improvement and develop data-driven solutions.
- Stay up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain effective and efficient.
Requirements:
- Strong background in CRO and Digital Marketing, with experience in incrementality testing and statistical analysis.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Proficiency in tools such as IBM, Coremetrics, Google Analytics, and Adobe Analytics.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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