Senior Commercial Operations Coordinator

3 days ago


Fylde, Lancashire, United Kingdom Beaverbrooks Full time

Beaverbrooks' fast-paced marketing department is excited to announce a new opportunity as a Senior CRM Coordinator within our CRM Team. As a key member of our team, you will be responsible for managing customer behaviour and seasonal campaigns across multiple channels, including direct mail, email and SMS, with a focus on growing customer loyalty and the value of returning business in 2024 and beyond.



As a CRM Coordinator, you will be responsible for the delivery and ongoing optimisation of email automation programmes with a focus on driving customer engagement and bringing customers back to shop at Beaverbrooks. You will also manage the development and implementation of direct mail campaigns with the goal of driving repeat purchases during key commercial periods.



Key responsibilities include:




  • Managing customer behaviour and seasonal campaigns across multiple channels
  • Delivering and optimising email automation programmes
  • Developing and implementing direct mail campaigns
  • Monitoring campaign performance and collecting insights to inform future campaigns
  • Exploring new ways to connect with customers and drive sales
  • Providing support and expertise to the CRM team
  • Driving forward wider CRM initiatives and developing relationships with Regional Heads of Retail


In return, you can expect:




  • Hands-on experience in a similar role within a CRM/Marketing department
  • Experience of successfully planning, deploying and optimising CRM automated campaigns and programmes across email and direct mail
  • Strong commercial awareness and an analytical mindset


Beaverbrooks is a family business that values its colleagues, customers, suppliers and the wider community. We are proud to be a Retail's Best Company to Work For and are committed to providing a supportive and inclusive work environment.



We offer a range of benefits, including:




  • 33 days holidays (inc bank hols, pro rata)
  • BUPA Private healthcare
  • Contributory Pension & Life Assurance
  • Outstanding colleague discounts, which extend to your family & friends
  • Wellbeing scheme
  • Employee & family support & counselling in partnership with the Retail Trust
  • A variety of different schemes to help you support charities close to your heart
  • Office profit share bonus


Join us and be part of our exciting journey as we continue to grow and develop as a business. If you are passionate about customer experience and have a strong commercial awareness, we would love to hear from you.



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