Senior PR

4 weeks ago

London, Greater London, United Kingdom Estrid Sweden Full time
Senior PR & Communications Manager

We are seeking a highly skilled Senior PR & Communications Manager to join our team at Estrid Sweden. As a key member of our communications team, you will be responsible for shaping and enhancing our brand's reputation through strategic public relations, media, brand, agency, and influencer partnerships.

Key Responsibilities:

  • Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
  • Draft and distribute press releases, media kits, and other PR materials.
  • Develop and track ambitious KPIs for market PR agencies, monitor media coverage and prepare regular reports on PR activities and results.
  • Identify, recruit, and manage organic relationships with influencers and brands that align with the brand's image and values.
  • Develop influencer marketing strategies and campaigns to drive brand awareness and engagement.
  • Work closely with the performance marketing team to build synergies with their Influencer Marketing Partnerships strategy.
  • Track and analyse organic influencer performance, engagement, and growth. Identify and pursue strategic brand partnership opportunities.
  • Collaborate with cross-functional teams to develop co-branded initiatives, limited edition product, and campaigns.
  • Manage partnership agreements, presentations, and approvals to ensure successful execution of joint projects.
  • Develop and implement crisis communication plans and protocols.
  • Prepare statements and manage internal and external communication during crises to protect the brand's reputation.
  • Plan, coordinate, and execute brand events in partnership with local PR agencies, including product launches, media events, and industry conferences.

Requirements:

  • 5+ years of experience in PR and communications, preferably within the beauty or fashion industry.
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Creative thinker with a strategic mindset and a proven track record of successful media placements and influencer collaborations.
  • Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
  • Elevated taste, with an aesthetic understanding of what trends are up-and-coming.
  • Strong network of media contacts and influencers within the fashion, beauty, or luxury industry.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Detail-oriented with strong analytical skills and the ability to interpret data and insights to drive decision-making.
  • Highly organised with excellent project management skills.
  • Proficiency in PR and social media monitoring tools.
  • Personal interest in diversity and inclusivity.

About Estrid Sweden:

We are a driven and ambitious team with offices in Stockholm and London. We're now around 80 full-time employees, one third of which have international backgrounds. Our corporate language is English.

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