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Product Marketing Manager

1 month ago

London, Greater London, United Kingdom Pulsar Full time
About Pulsar

Pulsar is a leading audience intelligence SaaS platform and digital strategy consultancy. Our team helps companies navigate the digital landscape by analysing data from news, social media, and search engines, as well as first-party data. This enables us to provide insights for marketing and product development.

We are part of the Pulsar Group, a growing tech company with over 1,000 employees and 6,000 clients worldwide. We are seeking a dynamic and experienced Product Marketing Manager to join our team and contribute to our growth and success.

Job Overview

As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies for our SaaS and intelligence products. You will work closely with cross-functional teams to ensure the successful launch and promotion of our products. Your goal will be to drive product adoption, product and brand awareness, market penetration, and overall customer satisfaction.

Key Responsibilities
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Analyse product performance data to develop insights and strategies for improvement.
  • Work with the product, marketing, and commercial teams to develop clear and compelling product positioning and messaging.
  • Develop and maintain product marketing materials, including product overview decks, presentations, and customer-facing documents.
  • Plan and execute strategies and campaigns for new product launches and feature releases.
  • Collaborate with commercial and marketing teams to develop ongoing campaigns that drive product awareness, adoption, and education.
  • Produce high-quality content, such as blog posts and webinars, to support product positioning and customer education.
  • Develop and maintain relationships with key customers and industry influencers.
  • Monitor and report on the effectiveness of product marketing campaigns and product performance.
Requirements
  • Bachelor's degree in Marketing, Market Research, Media, PR, Business, or a related field.
  • Minimum of 5 years of experience in product marketing, preferably with SaaS and intelligence products.
  • Strong understanding of SaaS, media, and intelligence product markets.
  • Excellent written and verbal communication skills.
  • Proven ability to develop and execute successful marketing campaigns.
  • Proficiency in market research and data analysis.
  • Experience with content creation and digital marketing tools.
Benefits
  • Competitive salary of £55,000 - £60,000.
  • 25 days holidays + 8 public holidays.
  • Day off on your birthday.
  • Hybrid working (2-3 days a week in the office).
  • Up to 4x salary Life Assurance.
  • Opt-in Private Healthcare.
  • Access to self-paid Dental Insurance.
  • Superstars Awards Scheme.