Senior Customer Insights Analyst

1 month ago

London, Greater London, United Kingdom Goodman Masson Full time
Senior Customer & Marketing Analyst

Company Overview:

Goodman Masson is a leading financial services firm that leverages advanced data analytics to deliver exceptional customer insights and drive business decisions. With a strong presence across marketing, digital, and commercial functions, the firm is committed to using innovative customer science solutions to shape its strategic direction and enhance commercial outcomes.

Role Overview:

We are seeking a Senior Customer & Marketing Analyst to join our Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth. Reporting to the Head of Customer Analytics, you'll collaborate with data science and marketing teams to design and deliver innovative solutions that support the launch of new customer propositions and provide in-depth analysis of customer behavior.

Key Responsibilities:

  • Collaborate with marketing, digital, and commercial stakeholders to deliver customer insights that inform business decisions and launch customer-facing propositions.
  • Design and implement data-driven solutions in partnership with AI/ML teams to address real-world business challenges.
  • Conduct advanced analyses to understand customer behaviors, test hypotheses, and identify performance drivers, providing clear, actionable recommendations.
  • Lead the development and execution of customer experiments, applying statistical rigor to ensure robust outcomes.
  • Effectively communicate insights and technical findings to both technical and non-technical audiences, ensuring the commercial impact is clear.
  • Contribute to a customer-focused roadmap by prioritizing insights and opportunities with the highest value.

Requirements:

  • Degree or postgraduate qualification in a numerate or programming-oriented discipline, or equivalent experience within a marketing or e-commerce environment.
  • Proficiency in SQL or Python, with demonstrated experience in delivering data-led projects from conception to completion.
  • Strong track record of building and managing stakeholder relationships and clearly communicating complex data insights.
  • Proven ability to apply customer data and statistical expertise to solve business problems and influence decision-making.
  • A passion for using data to understand customer behavior and drive business improvements.

What We Offer:

We are committed to equity at all stages of the recruitment process. If there's anything we can do to make the process more accessible to you, please let us know.

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