Data Insights Strategist

3 hours ago


London, Greater London, United Kingdom The Economist Group LTD Full time

**Job Title:** Senior Digital Analyst, Economist Insight

**Estimated Salary:** £60,000 - £80,000 per annum.

We are looking for a skilled Senior Digital Analyst to join our team at The Economist Group LTD in London. As a key member of our analytics team, you will be responsible for creating valuable insights and tracking the performance of our partnerships.

The ideal candidate will have 3+ years of experience in a similar digital/data analyst role and be proficient in Google Analytics, Google Tag Manager, and Looker Data Studio (or similar tools). You will also possess excellent analytical and problem-solving skills, with attention to detail and strong communication abilities.

In this role, you will work autonomously and as part of a team to take our tracking and reporting capabilities to the next level. You will be responsible for the full campaign lifecycle, from setting tracking requirements and implementing tags to gathering client's reporting requirements and providing reporting and insights.

You will also collaborate with internal teams and stakeholders to provide actionable insights and optimisation opportunities that improve the effectiveness of campaigns and support decision making.

Key Accountabilities:

  • Be the analytics lead on all client partnerships, defining tracking requirements and KPIs, preparing data visualisations, and setting up report templates and schedules.
  • Act as an expert and attend client calls for key accounts, presenting results, insights, and recommendations.
  • Execute and run survey data analysis to measure brand lift across campaigns and enrich customer qualitative data.
  • Create and maintain dashboards and offer training to end users.

Requirements:

  • Previous experience in a similar digital/data analyst role with 3+ years of experience.
  • Competent skills in Google Analytics, Google Tag Manager, and Looker Data Studio (or similar tools).
  • An analytical mind and troubleshooter mindset to problem solve in a limited amount of time.
  • Attention to detail is extremely important, along with the ability to communicate clearly.


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