Creative Director of AI Event Marketing

4 weeks ago

London, Greater London, United Kingdom Informa Connect Limited Full time

About Informa Tech

We are a leading global events business that connects technology communities through world-class research, training, and media.

Our vibrant community of over 1,000 colleagues across 19 locations is dedicated to inspiring the tech community to design better, build better, and make an impact through change and innovation.

The Role

We are seeking an Associate Marketing Manager to join our dynamic team and support the development and execution of audience marketing programmes for a global portfolio of AI events.

This role requires creativity, data-driven thinking, and collaboration with cross-functional teams to attract new audiences and convert them into event attendees.

Your Key Responsibilities

Campaign Development:

  • Assist in creating top-of-funnel tactics and content ideas to attract new audiences and drive engagement with our event websites and related platforms.
  • Work closely with the Content Marketing team to develop professional, audience-focused collateral for campaigns.

Campaign Execution:

  • Support the execution of integrated marketing strategies for in-person and digital events, incorporating channels such as email, social media, paid ads, and media partnerships.

Campaign Analysis and Reporting:

  • Measure, track, and report on the performance of audience marketing campaigns, using data to identify risks, opportunities, and areas for optimisation.
  • Provide insights and recommendations based on campaign analysis to improve future marketing efforts.

Collaboration and Stakeholder Management:

  • Work alongside the Content Marketing, Event Production, and Sales teams to align marketing initiatives with broader business objectives.
  • Liaise with external partners, including media outlets, associations, and speakers, to extend audience marketing reach.

Your Requirements

To be successful in this role, you will need:

  • 2-5 years of experience in a marketing role, preferably within events or technology industries.
  • A strong understanding of digital marketing tactics, including email, social media, and content marketing.
  • A data-driven mindset with the ability to analyse campaign performance and make data-informed decisions.
  • A creative thinker who enjoys brainstorming new ideas to engage and grow audiences.
  • Excellent communication skills, both written and verbal, with the ability to craft audience-focused marketing messages.

What We Offer

As a member of our team, you can expect:

  • A competitive salary of £55,000 - £65,000 per annum, depending on experience.
  • 25 days annual leave, plus 4 days for volunteering and a day off for your birthday.
  • A comprehensive learning and development plan to assist with your career development.
  • The opportunity to work with high-quality specialist products and collaborate with a talented team of professionals.
  • A flexible working environment that prioritises your well-being and career growth.

About Us

Informa Connect Limited is an equal opportunities employer and welcomes applications from diverse candidates. We believe in creating supportive, inclusive environments where our colleagues can succeed.

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