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Marketing Coordinator

2 months ago

Leicester, Leicester, United Kingdom Blauberg UK Full time
Job Description

Job Title: Marketing Assistant

Location: Leicester

Department: Marketing

Reports to: Marketing Manager

Job Summary:

We are seeking a highly motivated and organized Marketing Assistant to support the execution of various marketing activities, with a focus on social media management, email campaigns, and maintaining accurate marketing databases. The role will require proficiency in Salesforce Marketing Cloud and Microsoft Office to assist in the day-to-day management and execution of digital marketing initiatives.

Key Responsibilities:

  • Social Media Management:
  • Assist in planning, creating, and scheduling engaging content for social media platforms.
  • Monitor and respond to interactions on social media to improve engagement and brand awareness.
  • Track social media performance and provide reports with insights for improvement.
  • Email Marketing:
  • Help design and implement email marketing campaigns, including newsletters, promotional emails, and product announcements, using Salesforce Marketing Cloud.
  • Assist in writing and proofreading email content to ensure brand consistency and accuracy.
  • Monitor email campaign performance (open rates, click-through rates) and make data-driven recommendations for optimization.
  • Database Management:
  • Maintain and update email lists and marketing databases, ensuring data accuracy and compliance with GDPR and other regulations.
  • Segment email lists using Salesforce Marketing Cloud to ensure personalized and targeted communication for different customer groups.
  • Help manage opt-ins, opt-outs, and subscription preferences.
  • General Marketing Support:
  • Assist with market research and competitor analysis to inform marketing strategies.
  • Provide administrative support, such as preparing marketing materials, coordinating marketing events, and producing reports using Microsoft Office (Word, Excel, PowerPoint).
  • Collaborate with other departments (e.g., sales, customer service) to ensure cohesive marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or currently pursuing).
  • Proven experience in social media management, email marketing, and database management, preferably in a similar role or internship.
  • Proficiency in Salesforce Marketing Cloud and Microsoft Office (Word, Excel, PowerPoint, Outlook) is essential.
  • Strong written and verbal communication skills.
  • Basic understanding of analytics and data-driven marketing strategies.
  • Excellent organizational skills and attention to detail.
  • Ability to multitask and meet deadlines in a fast-paced environment.

Preferred Skills:

  • Experience with content creation (copywriting, graphic design, etc.).
  • Knowledge of SEO and digital marketing trends.
  • Familiarity with CRM systems and marketing automation platforms.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Dynamic and collaborative work environment.

Job Type: Full-time

Pay: £23,000.00-£24,000.00 per year

Experience:

  • Digital marketing: 1 year (preferred)
  • Marketing: 1 year (preferred)

Work Location: In person