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Programmatic Senior Executive
1 month ago
Role Summary
The Programmatic Senior Executive will be responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for clients, striving to exceed performance objectives and create impactful, integrated strategies.
Key Responsibilities
- Develop and execute day-to-day planning, optimization, and reporting responsibilities across Programmatic platforms.
- Support the creation of high-quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client Key Performance Indicators (KPIs).
- Communicate with client contacts to understand their business needs and build strong working relationships.
- Understand how Programmatic fits into and complements the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity.
- Develop relationships with publishers and key partners to deliver value to the agency.
- Clearly communicate results to clients alongside the wider team, identifying trends, opportunities, and a clear rationale for performance.
- Support new business opportunities with account audits and clear recommendations.
Essential Skills
- Working knowledge of Programmatic platforms: Demand-Side Platforms (DSPs), Ad Servers, Brand Safety Verification platforms.
- An understanding of Google Analytics or similar web analytics tools.
- Experience managing Programmatic campaigns spending upwards of £20,000 per month.
- Strong working knowledge of Excel and PowerPoint.
- Experience supporting full-funnel campaign brief responses.
- Experience presenting and explaining campaign performance to a range of client stakeholders.
- Ability to develop testing roadmaps based on client objectives.
- Ability to innovate for clients and produce award-winning work.
- Ability to interpret large datasets, identify trends, and articulate key points from the data.
- Understanding of how Programmatic works effectively in a multichannel, integrated plan.
Desirable Skills
- 1+ years of experience in Programmatic activation and strategy.
- Experience running Programmatic accounts across different verticals and markets.
- Experience working with Publishers and Partners to deliver sophisticated branding activity.
- Fluency in modern European languages (written and verbal).
