Product Messaging and Positioning Expert
7 days ago
The William Blake Group is seeking a Product Messaging and Positioning Expert to support the development and delivery of integrated marketing messaging and positioning for their investment capabilities.
This role will involve collaborating with the Investment Manager to drive business growth through strategic product marketing communications, ensuring alignment with the broader marketing strategy and corporate objectives.
A deep understanding of the investment management industry and product knowledge within specific capabilities is essential.
- Estimated Salary: $130,000 - $160,000 per annum
- Develop strategic product marketing communications and initiatives to drive business growth.
- Assess emerging competitor positioning and approaches to ensure brand differentiation.
- Collaborate with distribution and investment teams to understand overall business strategy.
- Expertly manage stakeholders, ensuring effective communication.
- Prior experience in Investment Management Product Marketing is highly desirable.
- Strong product knowledge within specific capabilities and understanding of target segments.
- Commercial acumen and client-focused approach.
- Excellent influencing and stakeholder management skills.
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