Marketing Data Insights Specialist

4 weeks ago


Birmingham, Birmingham, United Kingdom Irwin Mitchell Full time

**Job Summary**

The role of Marketing BI Analyst is a highly sought-after position within our organisation, requiring a talented individual to drive customer acquisition strategies through actionable insights.

As a key member of our team, you will be responsible for delivering data-driven solutions that support investment decisions, ultimately reducing Customer Acquisition Cost (CAC) and enhancing qualification and conversion rates.

**Key Responsibilities**

  • Analyse marketing and sales data to identify trends, patterns, and insights that inform acquisition strategies.
  • Develop and maintain dashboards to track key performance indicators (KPIs) related to customer acquisition, CAC, qualification, and conversion rates.
  • Evaluate the effectiveness of marketing campaigns and initiatives, providing recommendations for optimisation.
  • Conduct market research to understand customer behaviour, preferences, and trends.
  • Provide data-driven insights to support investment decisions aimed at improving efficiency.
  • Work closely with marketing, sales, and finance teams to align strategies and ensure data accuracy.
  • Utilise predictive modelling to forecast acquisition outcomes and inform strategic planning.
  • Ensure the accuracy and integrity of data used for analysis and reporting.

What We're Looking For

  • Proven experience as a Marketing Business Analyst.
  • Proficiency in data analysis tools and techniques as well as a strong knowledge in the Marketing tech stack.
  • Experience in managing GA4 data structures (table definitions, extract methods, event management, etc...)
  • Familiarity with forecasting models, tools, and processes.
  • Familiarity with business analysis methodologies and tools, project management strategies, and stakeholder management.
  • Experience working in a multi-disciplined marketing, sales, and business development team within a professional services organisation.
  • Previous CRM experience is essential.

Our Benefits

  • 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
  • Generous and flexible pension schemes.
  • Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
  • Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team, and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024

Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity, and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment, and Our Pro Bono.

Our organisation is dedicated to making a positive impact on the world, and we're committed to creating a workplace culture that values diversity, equity, and inclusion.



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