Digital Marketing Lead
3 weeks ago
As the Digital Marketing Lead at Liberty Specialty Markets, you will spearhead the company's digital efforts across the UK and European markets. Your primary focus will be on driving brand awareness and engagement, leveraging data-driven insights to optimize projects and streamline processes. You will work closely with the integrated marketing team to drive a digital-first mindset.
"},"Key Responsibilities":{"desc":"- Develop and execute a robust digital marketing strategy, focusing on omni-channel excellence and user experience.
- Manage and optimize marketing campaigns across multiple digital channels, ensuring consistency of brand messaging and design.
- Lead the adoption of employee advocacy tools and drive LinkedIn paid advertising strategy, prioritizing rigorous testing and regular reporting.
- Collaborate with the website agency to enhance external websites and lead the delivery of website personalization projects.
- Stay up-to-date on emerging technologies and digital marketing trends, identifying opportunities for innovation and growth.
- Create quarterly global reports and share analysis and insights with the marketing team and senior leaders.
- Extensive experience in marketing or digital marketing, preferably within the financial services/insurance sector.
- CIM qualification or equivalent, or currently studying for a CIM or equivalent qualification.
- In-depth knowledge of various digital platforms, best practices, and analytics.
- Solid understanding of CMS systems, preferably Drupal.
- Up-to-date on the latest trends and technologies in digital marketing.
- Self-management, planning, and organizational skills, demonstrating initiative and enthusiasm.
Liberty Specialty Markets is part of Global Risk Solutions and the broader Liberty Mutual Insurance Group, offering a breadth of world-class insurance and reinsurance services to brokers and insureds in all major markets.
We prioritize our people, committing to their career development and promoting diversity, equity, and inclusion. Our Inclusion Matters framework and employee-led networks strengthen our diverse workforce and inclusive environment.
"}-
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