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CRM Manager

1 month ago

Washington, Sunderland, United Kingdom Ashworth and Parker Limited Full time
Job Title: CRM Manager - Digital Team

Join Ashworth and Parker Limited, a leading technology-led retailer, as a CRM Manager in our expanding Digital Team. We're seeking a talented and experienced professional to oversee a team of executives, plan and execute compelling communications across email, push, and SMS channels.

Key Responsibilities:

  • Manage complex campaign delivery through team prioritization and planning.
  • Measure performance of the CRM channels, providing performance insight on a weekly basis.
  • Leverage insights and data to identify new opportunities for customer communications across personalization and segmentation.
  • Create business cases to size new potential candidates, get buy-in across key stakeholders, and write requirements to brief technical teams on business needs.
  • Manage the ongoing team roadmap and calendar, adhering to strict brand embargos, flagging risks and dependencies, working closely with relevant teams to deliver plan.
  • Be the key voice of CRM in the business and ensure the team is skilled and knowledgeable within the field.
  • Ensure a rigorous AB testing strategy is in place across the team to enhance activity, working with the CRM Analysts and stakeholders to scope and report test activity to C-Suite.
  • Develop and nurture direct reports, recruiting talent in line with the needs of the business.
  • Drive and maintain a customer-led mentality.
  • Ensure revenue targets are met, striving to create incremental revenue wherever possible.
  • Support with accurate forecasting and budgeting across the FY for all CRM channels.
  • Be a key voice in the weekly trade call, delivering on company-wide strategic goals from C-Suite.
  • Manage all 3rd party relationships relating to CRM, being the go-to contact for external partners.

Requirements:

  • Adobe Photoshop, Google Analytics, and HTML coding skills.
  • Highly numerate graduate (or equivalent) with significant commercial CRM Manager experience.
  • Management experience of driving performance in a CRM environment.
  • Experience working with an email vendor platform of segmentation and targeting.
  • Understanding of customer retention and loyalty strategies.
  • Strong interest in Ashworth and Parker Limited and our brand roster.
  • Highly organized, with a high level of attention to detail.
  • A passion for data, and an understanding of how data can be exploited to drive competitive advantage.
  • Excellent communication/presentation skills, and the ability to convert and communicate data to a wide range of audiences.
  • Demonstrated skills to build and maintain strong relationships across the business.
  • Intermediate Excel skills.
  • A consumer-oriented focus.
  • Educated to degree level, ideally in mathematics, statistics, economics, management sciences, or similar.
  • Excellent data visualization skills.
  • Experience with SQL.

What We Offer:

  • 33 days holidays (including bank holidays and birthday)
  • Company pension scheme
  • Generous staff discount.
  • Access to Employee Assistance Programme
  • Opportunities for professional development and career progression

We're a global destination for pinnacle products from over 500 leading brands and designers. If you have what it takes to be part of our future success, we want to hear from you.