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Digital Marketing Manager

1 month ago

Poole, Poole, United Kingdom Muc-Off Full time
{"title": "Digital Marketing and CRM Manager", "description": "Job Summary

Muc-Off is seeking an experienced Digital Marketing and CRM Manager to join our team. As a key member of our digital business, you will be responsible for driving traffic management, performance marketing, and CRM activities across our global websites.

This is a hybrid role that spans performance marketing, paid social, PPC, SEO, and CRM. You will work closely with our design and content teams to craft compelling ads and implement a digital, consumer-focused CRM strategy globally.

Key Responsibilities:

  • Establish and implement a digital CRM strategy to reduce acquisition costs and work our existing customer base harder
  • Create database-building campaigns and work closely with our marketing department
  • Implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns
  • Manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions
  • Oversee all creative implementation, setting briefs for design and content teams
  • Lead on the running of our community-loyalty programme and help our fans create compelling UGC
  • Lead and conduct experiments to enrich our knowledge through data

Requirements:

  • Extensive experience in digital marketing acquisition and retention strategy
  • Ability to influence and drive the digital agenda across design, content, marketing, and sales functions
  • Experience managing external agencies and tools, such as Shopify, Klaviyo, and Google marketing tools
  • Digital leadership experience from strategy to people
  • Expert knowledge of consumer CRM and email marketing strategies, including automations and flows
  • Experience of product and service launches and management
  • Experience building and scaling a team to meet global demand
  • Very strong digital marketing knowledge from SEO to PPC and UGC to CRM
  • Proven experience leading on-site SEO initiatives and building a strategy and reporting on success
  • Experience in content reporting, including KPI measurement and CRO recommendations
  • Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage
  • Experience of digital marketing attribution
  • Experience of Dot Digital and/or Klaviyo or similar
  • SEO knowledge both on and off site

What We Offer:

  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service
  • Hybrid working - 3 days in the office and 2 working from home (currently)
  • Early finish on a Friday (unless pre-agreed to cover chat)
  • Employee Assistance Programme
  • Eye Care Voucher Scheme
  • Cycle to Work Scheme
  • Fresh fruit and biscuits each day
  • Chill out areas, showers, and a secure area to store your bike
  • Pension contributions
  • An awesome opportunity to work with a local and widely recognised brand
  • A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness
  • Excellent staff discount on Muc-Off products
  • Brilliant social events
", "lang_code": "en"}