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Business Digital Architect
1 week ago
Business Digital Architect - UK Financial Sector
">Jas Gujral is seeking a Business Digital Architect to join our team in Docklands, London. As a key member of our marketing team, you will be responsible for developing and implementing a digital marketing strategy that drives business growth and revenue targets.
The ideal candidate will have at least 7-10 years of experience in senior-level digital marketing roles, with expertise in online digital marketing architecture, techno-functional architecture, and CRM tools. You will work closely with stakeholders to devise a digital strategy that leverages multiple revenue streams and increases customer engagement and conversion.
Key responsibilities will include developing strategic plans using digital marketing technology, advising on optimization strategies, and integrating components to deliver digital marketing solutions. Relevant experience in integration of consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, and multi-channel consumer contact solutions is essential.
A strong understanding of DMP data segments and providers is also required, as well as experience with data onboarding solutions, mapping of 1st, 2nd, and 3rd party data, and driving marketing audience segments. The successful candidate will also have experience with inventory management platforms, ad-serving systems, and data-targeting platforms.
Salary: £80,000 - £110,000 per annum