Senior Marketing Strategist

4 weeks ago


Basingstoke, Hampshire, United Kingdom Automobile Association Full time
Job Summary
As a Senior Retention Marketing Manager at The AA, you will be responsible for developing and executing commercial initiatives to boost Roadside retention marketing journeys and enhance contact centre retention interactions.

Key Responsibilities
  • Develop and manage a pipeline of commercial initiatives across Roadside retention interactions, communications, and journeys.
  • Collaborate closely with the marketing and analytics teams to deliver a data-driven test and learn approach.
  • Optimise media, timings, copy, creative, and offers to maximise value and volume.
  • Own the reporting and understanding of commercial performance for retention activities and initiatives.
  • Work closely with the Retention Analyst, Insight, and MI teams to determine actionable insights and MI on performance.
  • Build a forecast to underpin performance optimisation.

About You
You will have proven experience in a similar role, with expertise in CRM planning and management. You will be skilled in Advanced Excel and able to build forecasts and models to interpret complex campaign results. You will also have strong technical acumen and be able to engage with IT colleagues to understand solutions and ensure optimal customer and commercial outcomes.

What We Offer
  • Diverse learning and development opportunities to support you to progress in your career
  • 25 days annual leave
  • Free AA breakdown membership after 12 months, 50% discount in your first year
  • Discounts on AA products including car and home insurance
  • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
  • Worksave pension scheme with up to 7% employer contribution
  • Dedicated Employee Assistance Programme

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

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