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Marketing and Communications Specialist

3 weeks ago

Leicester, Leicester, United Kingdom Recra Consulting Full time

**Job Title:** Marketing and Communications Specialist

About the Role

We are seeking a motivated and detail-oriented Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for supporting the marketing efforts of our engineering services, promoting our brand, and driving engagement with our target audience.

The ideal candidate will have a strong background in marketing and communications, with excellent written and verbal communication skills. You will work closely with cross-functional teams to develop and implement effective marketing strategies that align with company objectives.

Key Responsibilities:
  • Collaborate with the marketing team to develop and execute marketing plans that meet business goals.
  • Assist in the creation and management of marketing materials, including brochures, presentations, and online content.
  • Coordinate and promote events, trade shows, and webinars to enhance brand visibility and engage with clients and stakeholders.
  • Maintain and update the company website and social media channels, ensuring content is current and aligned with marketing campaigns.
  • Conduct market research and competitor analysis to identify trends and opportunities for business growth.
  • Support the development of email marketing campaigns, including content creation and performance tracking.
  • Analyze and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
  • Collaborate with engineering teams to gather technical information for marketing purposes.
  • Assist in managing budgets and monitoring expenses related to marketing activities.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Previous experience in a marketing role, preferably within the engineering or technical sector.
  • Strong written and verbal communication skills with a keen eye for detail.
  • Proficiency in Adobe Creative Suite and Microsoft Office applications.
  • Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
  • Ability to work independently and collaboratively within a team environment.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Innovative mindset with a passion for marketing and staying abreast of industry trends.
What We Offer:
  • A competitive salary ranging from £35,000 to £45,000 per annum, depending on experience.
  • Opportunities for professional growth and development within a collaborative and supportive work environment.
  • Involvement in innovative projects with a focus on engineering excellence.