Marketing Strategist

15 hours ago


Birmingham, Birmingham, United Kingdom Concept Full time

**Job Description**

We are seeking an innovative and results-driven Marketing Strategist - Cyber Security Products to join our team and drive the development and execution of go-to-market strategies for our cybersecurity solutions.

The ideal candidate will have a strong background in marketing and a proven track record of creating effective campaigns that drive sales and revenue growth.

**Key Responsibilities Include:**

  • Developing and executing comprehensive go-to-market strategies for cybersecurity solutions, aligning with business objectives and market needs.
  • Crafting clear, compelling product messaging that effectively communicates the value and differentiation of our offerings.
  • Conducting market research and competitive analysis to identify trends, opportunities, and threats, refining product marketing strategies accordingly.
  • Creating high-quality marketing collateral, including brochures, case studies, white papers, and digital content, to support sales and customer education.
  • Coordinating and managing product launches, ensuring alignment across marketing, sales, and product teams for successful execution.
  • Equipping sales teams with the tools, resources, and training needed to effectively promote and sell cybersecurity solutions.
  • Fostering strong working relationships across departments, ensuring cohesive collateral development.
  • Enhancing the brand's presence in the cybersecurity market by positioning our solutions as industry leaders through thought leadership and strategic messaging.
  • Monitoring and analyzing the effectiveness of collateral and strategies, using metrics and feedback to continuously improve and optimize product marketing efforts.

**Estimated Salary:** £75,000 - £95,000 per annum depending on experience.


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