Marketing Strategist
15 hours ago
**Job Description**
We are seeking an innovative and results-driven Marketing Strategist - Cyber Security Products to join our team and drive the development and execution of go-to-market strategies for our cybersecurity solutions.
The ideal candidate will have a strong background in marketing and a proven track record of creating effective campaigns that drive sales and revenue growth.
**Key Responsibilities Include:**
- Developing and executing comprehensive go-to-market strategies for cybersecurity solutions, aligning with business objectives and market needs.
- Crafting clear, compelling product messaging that effectively communicates the value and differentiation of our offerings.
- Conducting market research and competitive analysis to identify trends, opportunities, and threats, refining product marketing strategies accordingly.
- Creating high-quality marketing collateral, including brochures, case studies, white papers, and digital content, to support sales and customer education.
- Coordinating and managing product launches, ensuring alignment across marketing, sales, and product teams for successful execution.
- Equipping sales teams with the tools, resources, and training needed to effectively promote and sell cybersecurity solutions.
- Fostering strong working relationships across departments, ensuring cohesive collateral development.
- Enhancing the brand's presence in the cybersecurity market by positioning our solutions as industry leaders through thought leadership and strategic messaging.
- Monitoring and analyzing the effectiveness of collateral and strategies, using metrics and feedback to continuously improve and optimize product marketing efforts.
**Estimated Salary:** £75,000 - £95,000 per annum depending on experience.
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