Digital Marketing Specialist
2 weeks ago
At Pearson Locke Solicitors, we are seeking a skilled Apprentice Digital Marketer to join our team. As a key member of our marketing department, you will play a pivotal role in shaping our social media presence and driving online engagement.
Key Responsibilities:
Social Media Marketing:
- Develop and execute social media marketing strategies that align with our firm's objectives, focusing on brand visibility and client engagement.
- Collaborate with the marketing team to design and produce engaging content suitable for various platforms, including graphics, videos, and written posts.
- Utilize analytics tools to assess the effectiveness of social media campaigns, track performance metrics, and derive actionable insights to guide future marketing efforts.
- Plan and execute paid advertising campaigns across social media platforms.
- Engage with our audience by responding to queries and fostering a vibrant online community.
- Stay abreast of the latest developments in social media and digital marketing to ensure our approach remains innovative and competitive.
Qualifications:
- Proven experience in social media marketing, preferably in a legal or professional services environment.
- Strong technical skills, with a solid understanding of network infrastructure, data security, and software troubleshooting.
- Creative and strategic thinking in digital marketing, with a track record of increasing online engagement and brand awareness.
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