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Digital Marketing Specialist Ecommerce

2 months ago

Rochester, Medway, United Kingdom Reed Full time
{"title": "Digital Marketing Executive Ecommerce", "description": "Job Summary

We are seeking a highly skilled Digital Marketing Executive to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and implementing our ecommerce site, creating engaging content for blogs, news pages, and social media, and supporting and implementing SEO strategies to enhance our ecommerce store's visibility and performance.

Key Responsibilities
  • Develop and implement ecommerce site strategies to drive sales and revenue growth.
  • Create high-quality, original, SEO-friendly content for various platforms, including blogs, news pages, and social media.
  • Manage advertising projects from inception to completion, ensuring effective campaign execution and ROI.
  • Analyse campaign analytics to measure effectiveness against our digital strategy and make data-driven decisions.
  • Review and edit content for accuracy, clarity, and adherence to style guidelines.
  • Focus on SEO goals such as improving Google rankings, increasing online visibility, driving traffic, and boosting sales conversions.
  • Stay up-to-date with industry trends and best practices to create informative and engaging content.
Requirements
  • Minimum of 2 years' experience in a similar role, with a strong background in content writing, ecommerce, design agency, PR & Communications, or SEO.
  • Ability to create impactful campaign and digital marketing messages that drive results.
  • Skilled in prioritising workloads and adjusting to changing priorities, with excellent attention to detail and proof-reading skills.
  • Strong communication skills, both written and verbal, with the ability to collaborate with cross-functional teams.
What We Offer
  • Competitive basic salary with annual reviews.
  • Additional holiday purchase scheme.
  • Employee Assistance Programme.
  • 1 paid volunteering day per year.
  • Employee discounts with major retailers.
  • Wellbeing & mental health support.
  • Refer a friend recruitment bonus scheme.
  • Cycle to work scheme.
  • Company pension scheme.
", "lang_code": "en"}