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Data Analyst
1 month ago
We are seeking a highly skilled Data Analyst - Social Video to join our Studio & Insights team at Reach PLC. As a key member of our team, you will be responsible for driving reporting and insights for our dynamic video content across major platforms.
Key Responsibilities:- Develop and manage social video analytics for Reach's major brands, uncovering trends, celebrating successes, and identifying areas for growth.
- Manage and monitor key social metrics weekly, ensuring Reach's major brands stay ahead of the curve.
- Produce weekly social reports for all of Reach's major brands, covering key metrics such as reach, impressions, follower growth, video views, engagements, and revenue.
- Use data to provide learnings and recommendations to wider teams and key personnel across Reach Studio.
- Work with large data sets across the major social platforms to provide in-depth insights, from YoY growth to specific demographic and revenue growth on a specific brand.
- Create standalone bespoke reports and dashboards for Studio teams and senior stakeholders, ensuring that the data is visualised in a clear and accessible format.
- Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva.
- Excellent understanding of indirect revenues strategies across social and video.
- Excellent knowledge of output quality, current trends, and how that differs by platform.
- Good knowledge in paid social across Meta, TikTok, YouTube, and Snap.
- Strong awareness of emerging social platforms and content consumption patterns.
- Organic social as an industry and how to maximise engagement and reach.
- Background in social media analytics and analysis at an agency or media business.
- Excellent understanding of Google Sheets/Excel.
- Understanding of Business Managers across Meta, TikTok, YouTube, and Snap.
- Understanding of operated and owned platforms and how to produce insight reports.
- Ability to plug-in APIs (where necessary) and deep dive into big data reports.
- Competitive salary and benefits, including a pension scheme, holiday purchase scheme, and enhanced family leave.
- Opportunities for career growth and development, including training and mentorship.
- A dynamic and inclusive work environment, with a focus on diversity and inclusion.
- A chance to work with a leading media company, with a strong commitment to innovation and excellence.
We are an equal opportunities employer and welcome applications from all qualified candidates. Please note that we are unable to respond to every application, but we will be in touch with shortlisted candidates to discuss their application further.
