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Senior Digital Marketing Director

2 months ago


Sleaford, Lincolnshire, United Kingdom The Wonderful Company Full time
Job Title: Senior Digital Marketing Manager

We are seeking a highly skilled and experienced Senior Digital Marketing Manager to lead our digital marketing team and develop and deliver digital marketing channel strategies that support the delivery of our overall marketing and brand strategy.

Key Responsibilities:
  • Lead the digital marketing team and develop and deliver digital marketing channel strategies that support the delivery of our overall marketing and brand strategy.
  • Drive efficiency and effectiveness of digital channels, namely organic search, paid search, email and affiliates.
  • Provide guidance and support to a team of digital experts and support to develop further, the digital marketing expertise across the wider marketing team.
  • Develop and drive a program of continuous improvement across all performance channels which will increase efficiency, increase sessions, improve conversion, and drive incremental sales.
  • Collaborate with agencies and third-party suppliers to ensure the success of our channels.
Requirements:
  • Excellent record of delivering results in a senior digital marketing role, ideally in a sizeable ecommerce environment.
  • Experience leading a small team of experts and strong people management skills.
  • Ability to create integrated digital marketing strategies.
  • Exceptional knowledge of the current search landscape for paid and organic as well as an understanding of eCommerce opportunities and risks.
  • Demonstrable experience in data-driven marketing and decision making.
  • Strong understanding of content marketing and the role it plays in an effective marketing strategy.
  • Experience managing a significant budget.
  • Excellent decision-making skills and judgement.
About Us:

The Wonderful Company is a leading provider of digital marketing solutions. We are proud to be a trusted partner to many businesses, helping them to achieve their marketing goals through our expertise and innovative solutions.

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, we would love to hear from you.