Digital Marketing Strategist

1 day ago


Norwich, Norfolk, United Kingdom Austin Fraser Full time
Job Description:

Ecommerce and Digital Marketing Strategist

Job Overview:

We are seeking a proactive and data-driven E-commerce and Digital Marketing Professional to oversee e-commerce operations, manage Google Ads campaigns (especially Performance Max), and lead SEO, content, and digital PR strategies. This role requires experience in managing paid media, collaborating with third-party SEO agencies, and optimising website content and performance to drive traffic, conversions, and sales.

Main Responsibilities:
  1. e-commerce Operations Management: Oversee day-to-day e-commerce operations, including product listings, pricing, and inventory management.
  2. Google Ads Campaigns: Plan, implement, and optimise Google Ads campaigns with a focus on Performance Max.
  3. SEO Strategies: Manage SEO strategies and collaborate with developers to implement technical SEO actions.
  4. Digital Content Creation: Lead content creation, digital PR, and brand marketing initiatives to engage customers and improve organic visibility.
  5. Performance Tracking: Track and report on marketing performance, providing actionable insights to senior leadership.
Essential Skills:
  1. Proven expertise in Google Ads, particularly Performance Max campaigns.
  2. Experience managing SEO strategies and working with third-party agencies.
  3. Strong proficiency in analytics and reporting tools (e.g., Google Analytics, SEMrush, Ahrefs).
  4. Strong organisational skills and experience in fast-paced environments.
  5. Excellent communication and reporting skills at senior management levels.
What We Offer:
  • A dynamic work environment with a variety of tasks.
  • A competitive salary of £35,000 - £40,000 per year, plus staff discounts on our products.
  • Flexible working arrangements.


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