Marketing and Communications Lead

2 days ago


Blackburn, Blackburn with Darwen, United Kingdom Vital Energi Utilities Limited Full time
Job Overview

We are seeking a highly skilled Marketing Manager to lead our regional marketing efforts in the North of the UK.

This is a 16-month Fixed-Term Contract maternity cover opportunity for an experienced marketer who can drive brand awareness, deliver impactful campaigns, and grow sales in the region.

The successful candidate will be responsible for developing and executing strategic marketing plans that drive engagement and support business growth. They will work closely with regional directors, internal teams, and external stakeholders to ensure timely and relevant information is used in their campaigns.

With a strong background in digital marketing, content creation, and team leadership, this role requires a creative and analytical thinker who can balance multiple projects while mentoring and supporting their team.

Key Responsibilities
  • Regional Marketing Strategy: Plan, execute, and report on both online and offline marketing strategies to drive brand awareness and sales in the North of the UK.
  • Campaign Management: Lead the creation and implementation of multi-channel campaigns, ensuring alignment with the company's brand and business objectives.
  • Client Engagement: Attend client strategy meetings as required, providing marketing insights and overseeing large regional projects to ensure successful delivery of campaigns.
  • Team Leadership: Oversee two direct reports (Project Communications Manager and Graduate Apprentice), supporting their professional growth and development.
  • Content Creation & Thought Leadership: Develop high-quality content for various platforms, including blog posts, industry articles, and thought leadership pieces that highlight our capabilities in low carbon solutions.
  • Event & Exhibition Coordination: Plan and manage regional events and exhibitions, ensuring alignment with marketing objectives and delivering an engaging experience for stakeholders.
  • Performance Reporting: Report monthly to regional directors, providing detailed analysis of marketing activities, campaign performance, and strategic insights for future planning.

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