Senior Marketing Leader for Brand Growth

19 hours ago

London, Greater London, United Kingdom 83Zero Ltd Full time

We are seeking an experienced Senior Marketing Leader to drive the growth of our brand portfolio at 83Zero Ltd. This role will oversee all marketing activities, brand positioning, and revenue-generating initiatives, ensuring that every campaign is optimized to increase market share and elevate brand reputation.

About the Role

As a key member of our leadership team, you will take ownership of the marketing strategy and brand growth, guiding a cross-functional team across digital, offline, social, and affiliate channels. Your focus will be on delivering high-quality leads, managing marketing budgets, and ensuring alignment with our organization's goals for brand awareness, lead generation, and student acquisition.

Key Responsibilities
  • Strategic Marketing Planning: Develop and execute an aligned marketing plan that supports lead generation, conversion, and revenue targets across all channels.
  • Budget Management: Oversee and manage the marketing budget, focusing on profitable lead generation and conversion initiatives, meeting revenue targets within established financial parameters.
  • Brand & Customer Experience: Enhance brand awareness and maintain alignment with overall brand strategy. Drive improvements in customer relationship management processes and technologies.
  • KPI & Performance Reporting: Establish, monitor, and report on relevant KPIs, ensuring timely performance tracking, lead quality assessments, and campaign optimization.
  • Stakeholder Collaboration: Work closely with internal and external stakeholders to support effective marketing of brand products, optimize campaign performance, and maximize brand reach.
  • Product Lifecycle & Market Expansion: Develop and manage product life cycle strategies and new product introductions, supporting growth in domestic and international markets.
  • Team Leadership & Development: Mentor and support the marketing team, ensuring alignment with strategic goals, building brand expertise, and maximizing each team member's contribution.
  • Compliance & Best Practices: Ensure compliance with company policies, and manage relationships with external partners, reviewing contracts and ensuring value for money across activities.
Requirements
  • A minimum of 3 years of experience in a Marketing Director role, preferably within educational services or related fields.
  • Skilled in budget management, revenue forecasting, and ROI tracking, with an ability to balance strategic goals with practical execution.
  • Deep understanding of digital channels, CRM systems, campaign management, and post-campaign analytics.
  • Effective at collaborating with sales, business development, and institutional partners to ensure alignment and mutual success.
  • Strong leadership skills with experience in developing and motivating cross-functional marketing teams.
Salary and Benefits

The estimated annual salary for this position is £80,000-£100,000, depending on experience. We offer a competitive benefits package, including opportunities for professional growth and development.

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