Digital Marketing Director

2 days ago

Bristol, Bristol, United Kingdom Kohler Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Director to join our team at Kohler. As a key member of our marketing organization, you will be responsible for developing and executing the overall brand strategy, including brand management, strategy development, creative content development, competitive analysis, PR, events, traditional and digital advertising, catalogs and direct mail, email, social media, paid media, SEO/SEM, affiliate partnerships, community, influencer programs and strategic marketing partnerships.

Key Responsibilities
  • Develop and execute effective marketing campaigns to generate leads and drive brand awareness
  • Manage and optimize online sales channels, including websites and digital visualization tools
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels
  • Manage outside marketing and creative agency relationships to align strategies with key business goals and objectives
  • Establish analytical processes to create a data-driven strategy to build and execute a digital testing roadmap
  • Manage the annual budgeting process and optimize marketing mix with analytical rigor
Requirements
  • 10+ years of progressive experience in marketing, including a minimum of three years leading teams
  • Bachelor's degree in business, marketing or a related field required; MBA preferred
  • Strong track record of driving brand creative and content creation
  • Excellent relationship building skills, with the ability to build and leverage cross-functional partnerships within and outside of the organization
  • Expert experience with and knowledge of digital marketing and CRM
  • Strong performance management skills, including the ability to identify, recruit, assess, develop and align talent to achieve or exceed the team's objectives
About Us

Kohler is a global leader in the design, manufacture, and marketing of kitchen and bath products, as well as a leading provider of power generation systems. We are committed to helping people live gracious, healthy, and sustainable lives. Our company values include a commitment to innovation, quality, and customer satisfaction.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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