Marketing and Engagement Expert

1 day ago


Manchester, United Kingdom The Hut Group Full time
About The Job

We are looking for a talented App Acquisition Specialist to join our team at The Hut Group, a leading global technology group specialising in direct-to-consumer brands. As a Marketing and Engagement Expert, you will be responsible for driving app downloads, usage, and customer loyalty for our flagship brand, Myprotein.

Key Responsibilities
  • Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives.
  • Campaign Development: Plan and execute integrated marketing campaigns across various channels to drive app growth and enhance customer experience.
  • Data-Driven Decisions: Utilise app performance data and analytics to measure campaign effectiveness and continuously optimise strategies for maximum ROI.
Requirements
  • Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing.
  • Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, and app monetisation.
  • Experience in managing and optimising campaigns across multiple channels.
What We Offer
  • A competitive salary range of £55,000 - £75,000 per annum, depending on experience.
  • Enhanced leave entitlement, including 25 days annual leave plus bank holidays.
  • Access to our state-of-the-art on-site gym and subsidised bus pass from Manchester City Centre to our ICON office.


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