Marketing Executive

2 weeks ago


Sheffield, Sheffield, United Kingdom Elevation Recruitment Group Full time
Marketing Executive - Lead Generation Specialist

We are seeking a highly skilled Marketing Executive to join our team as a Lead Generation Specialist. In this role, you will be responsible for generating qualified leads for our Talent Acquisition Platform through paid and organic marketing channels.

Key Responsibilities:

  • Execute multi-channel acquisition activities to generate qualified leads.
  • Work in partnership with Brand and Customer marketing teams to leverage and develop content for lead generation.
  • Manage and execute paid acquisition campaigns, including social media, paid search, outbound lead generation, account-based marketing, and partnerships.
  • Create prospect-specific marketing collateral, such as whitepapers, newsletters, and buying guides.
  • Organize and manage relevant events for lead-generation activities.
  • Work closely with the Sales Team to support the conversion of MQLs through the sales funnel.
  • Own KPI data and reporting for acquisition marketing activity, including budget management and performance.

Requirements:

  • Experience in paid online marketing, including PPC, social media, and partnerships.
  • Experience in creating effective campaigns and marketing collateral, demonstrating optimisation and performance improvement.
  • Experience in organizing events and industry conferences.
  • Excellent written and verbal communication skills.
  • Background in marketing in B2B software, IT, or other relevant annuity revenue marketing models.


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