Demand Generation Manager

1 day ago


Glasgow, Glasgow City, United Kingdom The Munro Agency Full time
About the Role

We are seeking a highly skilled Demand Generation Manager to lead the development and execution of comprehensive marketing funnels for our B2B clients. This includes the creation and implementation of both inbound and outbound marketing strategies to drive growth and revenue.

Key Responsibilities
  • Develop and manage B2B marketing funnels to drive lead generation and nurturing strategies.
  • Lead the planning and implementation of demand generation campaigns across multiple channels, including email marketing, paid media, landing pages, and social media.
  • Collaborate with internal teams to produce compelling messaging, content, and design assets for campaigns.
  • Utilize marketing automation platforms to build and optimize email campaigns, nurture sequences, lead scoring, and workflows.
  • Manage CRM platforms for effective lead tracking, data management, and reporting.
  • Oversee the creation and optimization of landing pages for lead capture and conversion.
  • Coordinate campaign execution, tracking, and optimization across various channels to ensure effective performance.
  • Report campaign performance to clients, measuring against key KPIs such as lead volume, conversion rates, and ROI.
  • Provide strategic recommendations to continuously improve campaign performance and align with client business objectives.
Requirements
  • Proven experience in demand generation, B2B marketing, or growth marketing.
  • Expertise with landing page platforms and digital marketing tactics, including email marketing, paid media, and social media.
  • Experience working with CRM systems and marketing automation tools.
  • Ability to manage cross-functional teams to deliver cohesive and timely campaigns.
  • Strong analytical and reporting skills to track performance and optimize campaigns.
  • Excellent communication and client management skills to articulate strategies, results, and improvements.
About The Munro Agency

The Munro Agency is a marketing agency that provides powerful, yet affordable marketing and sales automation solutions to SMEs. Our customer base is predominantly based in the UK and USA with a heavy focus on B2B. As an employer, the company strives to foster a dynamic work environment that sets its team members up for success and growth.



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