Highly Skilled Social Media Creative Specialist

4 weeks ago

London, Greater London, United Kingdom Grind Coffee Roasters Full time

We are seeking a highly skilled and innovative Paid Social Creative to join our brand team at Grind Coffee Roasters in London. This role focuses on creating effective and visually appealing digital advertisements across various social platforms, driving engagement and conversions while aligning with our brand values and target audience.

The ideal candidate will report to the Brand Marketing Lead and work closely with the marketing and design teams to develop impactful ad campaigns. The role requires experience in digital advertising and a deep understanding of advertising platforms and strategies.

Key Responsibilities:

  • Concept and design high-quality, eye-catching social ads for Meta and TikTok, ensuring they meet our brand's unique identity and guidelines.
  • Collaborate with marketing teams to understand campaign goals and objectives, ensuring ad creative aligns with overall strategies and resonates with our target audience.
  • Create a variety of ad formats including static images, GIFs, videos, and other multimedia content, filming social-style content where necessary.
  • Identify enhancement opportunities for test ideas, at any stage of creative, through to iterations and improvements.
  • Maintain brand consistency across all ad campaigns while adhering to platform guidelines and policies.
  • Stay ahead of the curve with design on digital platforms and best practices, with the latest content and social trends, techniques, and technologies to drive continuous improvement and innovation.
  • Work with the team to develop engaging and persuasive ad copy and calls-to-action that resonate with the target audience.
  • Manage and organize ad assets and materials for efficient use in ongoing and future campaigns.

You'll have:

  • Proven experience in digital advertising and ad design, with a strong portfolio showcasing successful campaigns.
  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, After Effects, etc.).
  • Excellent creative and visual design skills with an eye for detail and aesthetics.
  • Strong analytical skills with the ability to interpret data and use it to inform design decisions.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creative mindset with the ability to think outside the box and develop innovative ad designs.
  • Familiarity with social media platforms and trends.

Bonus if you have:

  • Knowledge of the coffee industry and passion for coffee is a plus.
  • Bachelor's degree in graphic design, marketing, advertising, or a related field.

About us:

Grind Coffee Roasters is a coffee company based in London, committed to being the world's most sustainable coffee company. We value diversity and equality in the workplace and believe in creating a positive impact through our business practices.

What we offer:

  • Salary: £32,000-£35,000 per annum depending on experience.
  • 25 days of holiday per annum plus Bank Holidays.
  • Access to our company wellness scheme.
  • Full access to our mental health service.
  • Great staff discounts for friends and family.
  • Career development opportunities.

Language: English

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