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Field Marketing Coordinator, EMEA

2 months ago

StainesuponThames, Surrey, United Kingdom Targus Full time
About the Role

We are seeking a highly skilled and experienced Field Marketing Coordinator to join our EMEA team. As a key member of our marketing team, you will be responsible for providing support to our Channel Marketing Manager in creating and delivering channel marketing materials, database maintenance, and account-specific communication and action plans across both B2C and B2B channels.

Key Responsibilities
  • Develop solutions and campaigns in conjunction with sales and marketing teams to drive sales and brand share across EMEA Tier 1 B2C and B2B partners.
  • Manage and support the MDF and Marketing Plan Portal.
  • Closely collaborate with all marketing and sales managers to drive sales and brand share across the EMEA region.
  • Act as a liaison between the EMEA marketing team, EMEA sales team, and Targus key customers and partners.
  • Support the Channel Marketing Manager EMEA in the execution of marketing campaigns across B2C/B2B channels, delivering against clear objectives, on time and on budget (MDF).
  • Manage the MDF Database and constantly review and work on structural improvements in conjunction with the Finance team.
  • Coordinate and manage strategic channel customer requests for marketing materials/coms and maintain file sharing platforms, using best practice examples wherever possible.
  • Monitor key account websites for activity, review POE, and report back to the CMM on a monthly basis.
  • Identify gaps and promotional opportunities in key accounts and suggest relevant actions to be worked on.
  • Work with the CMM and local sales managers to obtain visual assets and proofs from all key partner accounts in relation to their allocated MDF spend.
  • Support in-market Event execution and coordinate the EMEA Event Calendar with full visibility for all key stakeholders.
Requirements
  • 2-3 years' comparable experience in a similar channel marketing role, preferably in the IT, CES, or FMCG industry.
  • Proven track record of executing effective channel marketing and best practices.
  • Ability to present project recommendations and influence the EMEA marketing and sales teams.
  • Planning/organization skills, with the ability to seek out and optimize Targus information sources outside of the Marketing team when needed.
  • Proficiency in PPT and Excel is a must, with knowledge of marketing principles desirable.
  • Excellent communication skills and written English.
What We Offer
  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A chance to work with a leading brand in the industry.