Head of Digital Marketing

2 days ago


Croydon, Greater London, United Kingdom CV-Library Full time
Job Overview:

Senior Brand Manager

Job Description

About Us:

We are Health Case Management Limited, a leading provider of healthcare services. Our mission is to deliver high-quality patient care and exceptional customer experiences.

Job Summary:

We are seeking an experienced Senior Brand Manager to join our team on a maternity cover basis for up to one year. As Senior Brand Manager, you will be responsible for developing and executing the marketing and communication strategy to strengthen HCML's brand and market positioning in line with its strategic goals.

About the Role:

  • Develop and implement comprehensive branding strategies to drive business growth and increase brand awareness.
  • Lead a team of marketers to create engaging content, manage public relations, and execute marketing campaigns.
  • Collaborate closely with the Chief Revenue Officer to align marketing efforts with business objectives and wider company goals.
  • Manage the marketing budget to ensure efficient allocation of resources and maximize ROI.

Key Responsibilities:

  • Develop and execute the branding and communication strategy to strengthen HCML's brand and market positioning.
  • Lead the development and implementation of comprehensive branding strategies to drive business growth and increase brand awareness.
  • Manage a team of marketers to create engaging content, manage public relations, and execute marketing campaigns.
  • Collaborate closely with the Chief Revenue Officer to align marketing efforts with business objectives and wider company goals.
  • Manage the marketing budget to ensure efficient allocation of resources and maximize ROI.
  • Monitor and analyze the performance of marketing campaigns using data to inform future strategies.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 7-10 years of experience in marketing, with at least 3 years in a leadership role.
  • CIM qualified or equivalent.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.

Benefits:

  • £45k - £50k salary.
  • 25 days annual leave.
  • Your birthday off.
  • 6% company pension contribution.
  • Bike to Work Scheme.
  • Medicash Health plan.
  • Enhanced Maternity/Paternity/Adoption and Shared Parental leave.
  • 2 voluntary days per year.
  • Long Service Awards.
  • Employee Wellbeing Seminars.
  • CPD opportunities.
  • Professional memberships paid for (role dependent).

Location:

Croydon/Hybrid.



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