Marketing Effectiveness Lead

1 month ago

London, Greater London, United Kingdom MediaLab Group Full time
Job Title: Marketing Effectiveness Lead

Join Medialab Group, the UK's leading independent media agency, as a Marketing Effectiveness Lead. In this role, you will lead end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling. You will be an ambassador for Medialab, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.

Key Responsibilities:
  • Lead Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
  • Be an ambassador for Medialab, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.
  • Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
  • Responsible for the line management of other consultants/data scientists.
  • Solid experience in handling and analysing data, willing to use a range of tools/approaches to best answer the clients' challenges.
  • Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
  • Significant experience in a marketing, media, or business planning environment.
  • A proven track record in the successful use of statistical techniques in a commercial environment - an appreciation of business principles.
  • Open to a range of toolsets and/or a keen coder, who enjoys being hands-on with the development side of analytics as required (SQL, R/Python, AWS/GCP or visual tools).
  • Experience with the charity sector, and/or financial services would be beneficial given our client set.
What We Offer:
  • 25 days holiday (including office closure between Christmas and New Year).
  • Birthday day off.
  • Holiday buying scheme.
  • Hybrid working between office and home.
  • Private Medical Insurance.
  • Health Cash Plan.
  • Life Assurance.
  • Discounted Gym Membership.
  • Retail discounts.
  • Quarterly reviews to enhance career progression.
  • Continuous professional development and training - CPD Platinum accreditation by the IPA.
  • Membership to Bloom and bespoke mentorship for female talent.
  • A long weekend/week away at Medialab's expense for long service.
  • Enhanced parental leave pay for new parents.
  • Virtual Dentist.

At Medialab Group, we're a media agency that's made differently. Purpose-led, data-driven, founder-run, and proudly independent. Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, by supporting our place in Campaign's 'Best Places to work' for 4 years in a row, and we recently won Silver in Campaign's Agency of the Year Awards.

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