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Paid Social Associate Account Director

2 months ago


London, Greater London, United Kingdom Mediabrands Full time
About Us

KINESSO is a technology-driven performance marketing agency that drives actionable growth for our agency partners and clients. We leverage our unique capabilities in optimization, analytics, AI, and experimentation to turn 'action' into 'outcome' for our clients. With a collective entity that brings together the power of Matterkind, Reprise, and Kinesso, we offer extensive offerings spanning performance marketing and data and technology. Our deep understanding of consumer behavior enables us to provide an end-to-end engine of planning and optimization, as well as data-driven strategy for social platforms, actionable growth in e-commerce, and curated marketplaces specific to each client's function and needs.

About the Role

The Paid Social arm of our Media team is seeking an Associate Account Director to oversee a large Financial Services client, whose business objectives cover brand awareness and the acquisition of new business credit card accounts. The ideal candidate will have strong experience working on both brand and performance clients through key channels such as Meta, LinkedIn, Reddit, and TikTok, with other channels like Twitter, Pinterest, Snapchat, and others being a plus. Experience in working with Financial Services clients is valued.

Key Responsibilities
  • Develop and implement the paid social strategy and test and learn roadmap for the client.
  • Work closely with the Paid Social Account Director to plan and implement new initiatives, such as new channel implementation and continued innovation on the account.
  • Manage an Account Manager and support them with planning, management, occasional set-up, and optimization of campaigns, as well as training and development of the junior team.
  • Be a source of expertise in Biddable Media – particularly Paid Social – for the wider business and our clients.
  • Own and help optimize the client's budget across platforms.
  • Define and implement the test and learn roadmap for both Brand and Acquisition campaigns, working with internal planning teams.
  • Conduct media planning to ensure campaign activations are fit for purpose.
  • Conduct in-depth and complex data analysis and translate these into campaign optimizations, ensuring that we are delivering results as per the client's KPIs.
  • Join weekly planning and reporting status meetings.
  • Own the quarterly business review meetings with the client, with the support of AM/AEs.
  • Effectively manage teams and projects end-to-end.
  • Drive team learnings and skillset development.
  • Roll out new platform tests while ensuring client KPIs are met.
  • Spot new opportunities and innovate.
  • Own and manage other out-of-scope activations.
  • Support the AM and AE with daily account management.
  • Support the AM and AE with finance tasks.
  • Support with pitches and new business.
About You

We are looking for a self-starter who is looking to be the expert on all things Paid Social for both our client and internal planning team. The ideal candidate will have strong experience working with both brand and performance clients, with a focus on Paid Social channels. Experience in working with Financial Services clients is valued. The candidate should have a ruthless test and learn approach to demonstrate performance improvements and a complex understanding of native platform and 3rd party brand and conversion lift studies, and A/B tests. Ability to communicate results and learnings effectively to highlight performance and measurable impact is essential.

What We Offer

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi-leave, with 25 days annual leave to be taken as minimum.
  • Free breakfast and free lunch.
  • Early finish Fridays.
  • Core Hours (Mon-Thurs, flexible start/finish times).
  • Retail discounts.
  • Electric vehicle salary sacrifice car scheme.
  • Wellbeing programme, including Headspace & flu jabs.
  • Interest free season ticket loan.
  • Paid time off for Volunteering.
  • Group Income Protection.
  • Life Assurance.
  • Private Medical Insurance or Health Cash Plan (dependent on level).
  • Group Personal Pension Plan with matched contributions from 3-6%.
  • Generous Parental Leave & Pay.
  • Independent mortgage advice.
  • Financial education.
  • Employee Assistance Programme.
  • Free eye tests.
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more.