Senior Digital Marketing Manager

4 hours ago

Peterborough, Peterborough, United Kingdom Distinct Recruitment Full time
The Opportunity

This is an exciting chance for a Senior Digital Marketing specialist to join a Peterborough-based medical equipment business that develops products and services to make life easier for people with various medical conditions. The company is genuinely passionate about making a real difference in people's lives.

Job Summary

We are seeking a Senior Digital Activation Manager to lead digital activity for our consumer and eCommerce platforms. You will be responsible for developing and executing performance campaigns and digital product ownership of our eCommerce platform. Working collaboratively with the wider Digital and Consumer teams and engaging wider stakeholders, you will drive online growth, optimize end-to-end processes, and enhance the overall customer experience.

Key Responsibilities
  • Manage Performance Campaigns: Oversee digital performance campaigns across multiple channels aligned with consumer marketing functions for acquisition and retention.
  • Digital Product Ownership: Take ownership of the eCommerce platform, ensuring it meets business needs and delivers a seamless customer experience.
  • Execute Paid Online Media: Collaborate with the Global team to drive lead generation for Coloplast customer acquisition.
  • SEO & Digital Content: Execute plans to drive growth through SEO and digital content.
  • End-to-End Process Optimisation: Drive improvements in end-to-end processes to enhance efficiency and customer satisfaction.
  • Channel Mix Management: Drive the mix of ordering customers.
  • Consumer Platforms & Digital Communications: Manage platforms and communications using tools like Episerver and Zendesk.
  • Analyse Customer Journey: Shape marketing activation and web design to maximize conversion rates based on engagement data.
  • Customer Experience Ownership: Innovate the consumer digital offering based on customer experience feedback.
  • Project Management: Utilize effective project management skills to ensure successful delivery of digital initiatives.
About the Role

This position requires a proactive individual who can drive the digital agenda forward, ensuring alignment with the overall business strategy while fostering innovation and efficiency in marketing practices. You will play a crucial role in optimizing the customer journey, managing digital products, and executing performance campaigns to achieve business objectives.

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