Digital Channels Director
4 weeks ago
Role Overview
We are seeking a highly skilled Digital Channels Director to lead our global corporate digital channels and influence local corporate channels. This role sits on the Leadership team of the Communications & Corporate Brand (C&CB) team and is a member of the Corporate Affairs and Sustainability organisation.
Key Responsibilities
- Define and execute the digital strategy for corporate channels in line with our corporate communications strategic priorities.
- Establish an effective content model and principles for corporate owned digital channels globally and locally.
- Contribute to the Corporate Affairs Editorial Board to ensure there is the appropriate prioritisation and impact of all communications to employees and to provide a regular stream of stories, contributing to the business storytelling efforts aligned to the global narrative.
- Advise on reactive communications, being ready to create and deploy tactics to risk mitigate, particularly on social.
- Build digital communications capability of senior leaders in partnership with the Communications Business Partners to leverage their personal digital profiles.
- Partner with External Affairs on the key messaging and external opportunities which can be leveraged across the corporate digital channels.
- Partner with Talent Acquisition to align the approach across social and web to meet the respective objectives.
- Build an effective partnership with IT&D to ensure the infrastructure to support our digital channels is robust and evolves to meet our needs.
- Build and develop the high performing digital communications team with clear objectives, capabilities and development plans.
Requirements
- Circa 10+ years digital communications expert.
- Strategic communications planning and execution.
- External & Internal channel optimisation and content development.
- Social media management and activation.
- Content marketing and development, including SEO & SEM.
- Stakeholder engagement, particularly with senior leaders in a business.
- Strong business acumen and experience of operating within a leadership team outside core area of expertise.
- Measurement and analytics.
- Web development and build.
What We Offer
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
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