Digital Marketing Specialist

3 days ago


Luton, Luton, United Kingdom Get Recruited (UK) Ltd Full time
Job Overview

A dynamic opportunity has arisen for an experienced Digital Marketing Specialist to join a well-established manufacturing company. The ideal candidate will have a strong background in social media management, email marketing, and website management.

This is a fantastic chance to work closely with the sales team to drive lead generation and improve customer engagement through various online channels.

The successful candidate will be responsible for creating and scheduling engaging content across platforms, monitoring social media performance, and providing regular reports on results and insights.

In addition, the role involves planning, designing, and executing email marketing campaigns, segmenting email lists based on customer data and behavior, and collaborating with the sales team to align email campaigns with current sales promotions and initiatives.

The company offers a competitive salary of £35,000 + great benefits and progression opportunities.

Responsibilities:
  • Create and schedule engaging content across platforms ensuring consistent messaging and tone of voice.
  • Monitor social media performance, track KPIs, and provide regular reports on results and insights.
  • Plan, design, and execute email marketing campaigns, including newsletters, product promotions, and customer updates.
  • Segment email lists based on customer data and behavior to ensure personalised communication.
  • Collaborate with the sales team to align email campaigns with current sales promotions and initiatives.
  • Oversee website content updates, ensuring information is current, accurate, and aligned with brand messaging.


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