Digital Advertising Innovation Director
1 week ago
We are a team of over 60 creatives, strategists, technologists and analysts in the UK and USA, dedicated to transforming the way students connect with higher education institutions.
With more than 13 years in the market, we have built a revolutionary data-driven technology platform that predicts and automates student advertising. Our mission is to use data, technology and creativity to transform the way ambitious universities inspire, connect and convert students.
We work with some of the world's leading education brands, developing concepts and content that inspire students. We unleash our clients' brands' full potential with bold, unignorable creative and innovative campaign planning, to win targeted audiences' attention, create deep connections and drive meaningful action when it counts.
As part of our team, you will be an extension of our university clients' marketing teams, building media plans and strategies for them. You will be instrumental in driving successful advertising strategies and achieving their objectives.
About the RoleThis is an exciting and pivotal role in developing and executing highly effective global advertising campaigns. As Senior Advertising Strategist, you will become the main point of contact for some of our key advertising accounts.
You will need extensive experience in advertising strategy and paid media development and execution, as well as exceptional analytical skills to interpret complex data and optimise campaign performance.
Key responsibilities include:
- Becoming the main point of contact for some of our key advertising accounts
- Building media plans and strategy for them
- Developing innovative and successful advertising campaigns
- Collaborating with internal teams and establishing strong relationships with university clients
To be successful in this role, you will need:
- A Bachelor's Degree / Industry qualifications such as Google Ads Certification, Blueprint & Analytics
- Extensive experience in advertising strategy / paid media development and execution
- Exceptional analytical skills to interpret complex data and generate actionable insights
- Proven track record of developing innovative and successful advertising campaigns
- Outstanding communication and interpersonal skills
- Excellent organisational skills with the ability to manage multiple projects and meet deadlines
- A strong understanding of the university landscape, including knowledge of different courses, programs, and admissions processes
We offer a competitive salary of £60000 per year, plus a complete benefits package including employee healthcare, pension, gifts and awards, early finishes on Friday and more.
Some of the benefits include:
- 25 days holiday which increases after 2 years' length of service
- No one should work on their birthday... have a paid day off
- Buy additional 10 days holiday
- Employee healthcare scheme
- Maternity and paternity pay offered from day 1
- Pension scheme
- EAP - Employee Assistance Programme
- Employee Referral Bonus
- Early finish on Fridays
- Cycle To Work Scheme
- Electric vehicle leasing scheme
- Time off for Charity / Volunteering work
- Dog friendly office
- Well stocked kitchen
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