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Public Relations Specialist
2 months ago
About the Role:
We are seeking a highly skilled Public Relations Specialist to join our team at Stephen Bell Associates Ltd. As a PR Lead, you will play a crucial role in protecting and promoting our client's brand and reputation as a leader in the retail investment industry.
Key Responsibilities:
- Develop and implement a comprehensive public relations strategy to enhance the firm's corporate profile and reputation.
- Establish and maintain strong relationships with key media contacts, thought leaders, and influencers in the personal finance industry.
- Draft and disseminate high-quality press releases, articles, commentaries, and social media content to promote our client's brand and services.
- Collaborate with internal stakeholders to identify opportunities and create engaging content for external media channels.
- Conduct research and gather information from various sources to identify news stories and angles.
- Manage media inquiries, including the supply of standard communication content and escalation of enquiries.
- Host media interviews and brief spokespeople in advance, and select and coach media spokespeople.
- Monitor media coverage daily and manage reporting.
Requirements:
- Proven experience in public relations, communications, or a related field, preferably in the retail investing or personal finance industry.
- Excellent writing, editing, and stakeholder management skills.
- Ability to handle sensitive issues with journalists and prioritize, multi-task, and meet deadlines in a fast-paced environment.
- Self-starter with a team player attitude and a passion for delivering high-quality results.